Wallflower Event Co. is an event design & planning company specializing in weddings & events. 

Based in Charlotte, North Carolina

We are driven by the goosebumps from the greatest moments in every event - from the walk down the aisle, to a killer speech, to the grand exit of a newly married couple surrounded by the people who love them most.

We love being the wallflowers of your event, where you are the star while we work behind the scenes to ensure your event is everything you ever dreamed it to be. We design each event by taking everything that makes our client who they are, and embedding it into every last detail.

And as far as we are concerned - the more outside the box the better. Our clients crave unique and interesting events and we want to cater to their every event desire.

We love the ability to wake up everyday and work on the most incredible projects for the most amazing people.

meet raechel hamm

Co-owner and Event Designer

I love organized timelines, to-do lists and spontaneity all that the same time. 

I cannot survive a day without coffee.

My Labrador Retriever, Palmer, is the shining light of my life.

I believe petting a dog is a really good way to handle stress.

I LOVE champagne, and the moments in life that call for it.

I have the BEST best friends (including the lady I work with), who make me the best version of myself.

My favorite moment of a wedding is right before the bride makes her entrance into the ceremony. 

I am obsessed with my family.

I am a New England girl, born and raised, but the South has my heart.

Events are the high in my life, and I can't wait to assist with yours!

meet Madison Seaford

Co-owner and Event Designer

I love the South, from collard greens to cows in my backyard, and am a born-and-raised Charlottean.

I cannot survive a day without some mascara.

I think books are ALWAYS better than the movie - but I love a good movie too.

Give me a margarita on the beach and that's my paradise!

I believe in planning every detail of life, from weekly menus to vacations, but I can be spontaneous every once in a while!

My favorite travel destination is Europe, especially for all the food!

My passion for events is only trumped by my love for dogs, like my Golden Retriever, Ellie.

My favorite moment of a wedding is seeing the groom's face when he sees his bride for the first time.

The best part of the design process is creating a vision board for my clients!

Absolutely loved working with Raechel and the team. Even in the pandemic, they helped me figure out a way to celebrate and feel so special. Raechel is a gem. She just gets it. I never had to ask for a thing because she had it figured out before I even thought of it. Loveeeed working with them!


Wallflower Events is just amazing! They worked their little tails off to make sure our day was amazing! Everything from design to having a smooth sailing day, they were perfect. I highly recommend to anyone who wants an amazing, and stress free day!